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THE BIG FESTIVAL ABOUT SMALL CITIES
Tom Tom champions civic innovation, creativity, and entrepreneurship in America’s hometowns.

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avatar for Jill Royster

Jill Royster

2nd Wind Ventures
Advisor & Investor
Jill is a partner at 2nd Wind Ventures, a firm that advises and invests in early stage companies. With a portfolio of 20+ businesses, 2nd Wind is focused on building strategic relationships with its Founders, striking a balance between high growth opportunity and steady, sustainable progress that preserves a company’s culture. She is interested in supporting women-led consumer brands that are changing the conversation in the health/wellness/lifestyle space - be it through direct investment or as an Advisor. A recent transplant from NYC to LA, Jill is also actively building a network of female Funders on both coasts to help women secure more access to capital.

Jill is a marketer by training and has led high-profile initiatives for some of the world’s biggest brands including Sports Illustrated, Apple, The North Face, AB In Bev, Gatorade, Citi Bank, USA TODAY and NBCUniversal. She has worked in client, media and agency roles, giving her unique perspective on how to build and execute fully integrated campaigns that deliver meaningful results.

A frequent lecturer on Marketing & Social Good, Jill believes firmly that to stand up, one must first be willing to stand apart. She serves on the Board of Directors for SE@UVA (Social Entrepreneurship at the University of Virginia) as well as No Barriers, a non-profit that provides transformative experiences to underserved populations.

Jill lives in Santa Monica with her husband, Drew. She loves traveling, photography and dance parties with her niece and nephews.


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