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THE BIG FESTIVAL ABOUT SMALL CITIES
Tom Tom champions civic innovation, creativity, and entrepreneurship in America’s hometowns.

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avatar for Jeff Johnson

Jeff Johnson

Virginia Tech Corporate Research Center
Director
Newport News, Virginia
Jeff Johnson, MBA
Jeff Johnson joined the Virginia Tech Corporate Research Center, a subsidiary
of the Virginia Tech Foundation, in January 2014 as Director of Tech Center
Research Park located in Newport News, Virginia, and is responsible for
establishing and leading the research and innovation portion of the 100-acre,
$450 million mixed use Tech Center based on the internationally acclaimed
Virginia Tech Corporate Research Center in Blacksburg, Virginia. Jeff identifies,
vets, recruits and supports technology-based companies that are focused on
commercializing discovery and growing businesses that matter. Jeff has served
as Entrepreneur-In-Residence at NASA Langley Research Center and has
worked with hundreds of federal lab researchers and inventors to accelerate lab
to market and commercialize innovation.
Jeff has a strong record in executive leadership with extensive experience in competitive analysis and
positioning, strategic marketing and branding, business and organizational development, manufacturing
management, strategic planning and predictive analytics. Jeff has worked with several national and
international brands. Jeff has over two decades of corporate experience and has held director and senior-
level executive leadership positions with profit and loss responsibilities at global industry leading companies
in automotive tires and building material finishes.
Jeff advises early stage entrepreneurs and innovative high growth firms and is also an adjunct professor of
Entrepreneurship in the Pamplin College of Business at Virginia Polytechnic Institute & State University. In
2009, he founded his own consulting company, Averitas, to help small and medium sized businesses
profitably grow. Prior to that, he was Founding CEO and Executive Director of an innovative healthcare-
based work force training program for adults, and an arts-based education program for high school students
in Cleveland, Ohio.
Jeff is a certified Six Sigma Champion Trainer. Jeff also holds an Executive M.B.A. from Tulane University
and a B.A. in Chemistry from Virginia Tech.


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